Vardhan Tax

DIPP recognition · DIPP96588

PURPLE MILLET PRIVATE LIMITED

Others · Gurugram, Haryana · Private Limited Company

AutomotiveOthers

Recognition fact sheet

Entity name
PURPLE MILLET PRIVATE LIMITED
DIPP number
DIPP96588
Entity type
Private Limited Company
Industry
Automotive
Sector
Others
Location
Gurugram, Haryana

Value proposition

  • For customers our value proposition is one-stop solution platform on which customers can not only buy a pre-owned car or new car (customers can also trade-in their existing car with a new car) but also sell their car. Customers can also buy ownership solutions such as finance, insurance, service packages, extended warranty all at one place. Also, we are digitizing the customer journey to improve customer experience and convenience. Customer can digitally make bookings and payment and upload their documents. For dealer partners, we are expanding their reach on national level as they are currently hyperlocal. We are also giving the value proposition of qualified lead which will reduce their customer acquisition cost and time of their team members. In addition to that we are solving the problem of used car procurement for our dealer partners through our digital park and sell model.

Incubator / host organisation

IIM Lucknow Enterprise Incubation Centre

Steps to get DPIIT startup recognition

A practical end-to-end map from incorporation to your DIPP number — the same recognition shown on profiles in this directory. Timelines vary by sector and document readiness; use this as a checklist, not a government processing guarantee.

  1. Incorporate your venture

    Register a private limited company, LLP, or partnership firm with MCA. Collect your CIN/LLPIN, PAN, and basic KYC — these are referenced throughout the Startup India journey.

  2. Create your Startup India profile

    Sign up on the Startup India portal with your business email. Complete the organisation profile, authorised representative details, and link your registered entity.

  3. File the DPIIT recognition application

    Choose “Startup Recognition”, describe your product or service, sector, and how you use technology. Upload incorporation documents, brief pitch deck or note, and supporting declarations.

  4. Department review & clarifications

    DPIIT may request clarifications on scalability, innovation, or documentation. Respond promptly through the portal — delays here are the most common reason recognition timelines stretch.

  5. Receive DPIIT recognition (DIPP number)

    Once approved, download your recognition certificate and note your DIPP number. You can then access Startup India benefits, incubator programmes, and schemes such as SISFS (subject to each scheme’s rules).

  6. Plan compliance & growth milestones

    Align GST, labour, and sector licences with your stage. If you are pursuing seed funding, keep proof-of-concept milestones documented — incubators evaluate traction alongside your recognition status.

Official recognition is granted only through Startup India (DPIIT). Vardhan Tax can help with incorporation and compliance around your application — not with government approval itself.

Startup India Seed Fund Scheme (SISFS) — how much funding is available?

DPIIT-recognised startups may apply for the Startup India Seed Fund Scheme through eligible incubators (not directly as individuals). Amounts and eligibility are set by government guidelines — always confirm the latest rules on the official portal.

Grant component

Up to ₹20 lakh

Proof of concept · prototype · product trials

  • Milestone-based grant instalments (prototype, testing, market-ready product)
  • Typically used for proof of concept and product trials
  • No equity dilution for the grant component

Investment component

Up to ₹50 lakh

Market entry · commercialisation · scale-up

  • For market entry, commercialisation, or early scaling
  • Structured as convertible debentures, debt, or debt-linked instruments
  • Evaluated by the incubator alongside your traction and business plan

Common eligibility themes (summary)

  • DPIIT recognition and incorporation within the scheme's age window at application time
  • Technology-led product or service with commercialisation potential
  • Limits on prior central/state monetary support (excluding certain prizes and facilities)
  • Applications routed through incubators on the Startup India seed fund portal

Sources: SISFS overview (https://seedfund.startupindia.gov.in/about) · Official FAQ (https://seedfund.startupindia.gov.in/faq)

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Frequently asked questions

PURPLE MILLET PRIVATE LIMITED is listed with DPIIT recognition number DIPP96588. It operates in the Others sector and is based in Gurugram, Haryana.